Welcome! I am Vinicius Sasso, a User Experience (UX) Designer and Researcher from Campinas, SP, Brazil. I am passionated about Design, arts, sciences, culture, philosophy, humanism, and all the great feats of humankind. With a 21-year carrer track with Design, my latest 9 years have been with UX Design in companies of both private companies and state-run institutions, designing/redesigning digital B2C, mobile and Web tools, systems, products and experiences for global scale enterprises - IBM, TCS, Bosch, clients from Consulting business, IT, Life Sciences, Sales, Banking/Finance sectors. Recently at State University of Campinas (Unicamp) I helped the pro-rector's office of Extensionism in providing better, and easier-to-use internal and public-facing systems/services. I got a bachelor in Design, and an educational track with UX learning with IDF (Interaction Design Foundation). I look forward to put my knowledge and skillset to the benefit of your company/clients. Thanks for your visit!
It is my first experience with global companies. I collaborated in a Design Team, then I coordinated UX Design for a portfolio of mobile and web tools/systems. Collaborated with other designers and individually, for Internal and external clients, a large-size client from the banking sector among them.
The printed publication was targeted at an affluent demographics of luxury consumers at the area. Covers with global and local celebrities - actors/singers/sportspeople - were a given as the imagetic of choice for that target audience. Images color grading using Adobe Photoshop. Editorial Design using Adobe InDesign.
It contains the following case studies:
A Web tool (IBM)
(IBM)
A Web-based material calculator tool for a client of Robert Bosch
Improving a digital product portfolio with Web and Mobile products for a banking industry client (IBM)
Other links: Certification page
A Web tool for IBM
An app for IBM
A Web-based material calculator tool for a Bosch client
The portfolio deck PDF is focused on User Experience Design/UI and Research.
For samples on my previous work on Visual Design, Editorial Design, please reach me out. Chances are they'll have a deck of their own in the future.
As illustrations are currently a side project, you can check them out at my side projects page
There's one art/illustration project still here, as a highlight.
I began my career as a Graphic Designer and illustrator for local advertising, communications (Alto Astral) and an IT Consulting company (MSTECH). Some projects were printed media (posters, logo design), others digital (Web, website wireframes)
International Dramatic Arts Festival (2005)
Client: Arts dept. - São José do Rio Preto city hall
"Theme: The eye of the storm"
Tool: Adobe Illustrator
International Dramatic Arts Festival (2006)
Client: Arts dept. - São José do Rio Preto city hall
Theme: territories VS strategies
Tool: Adobe Illustrator
My entry for an online collaboration project by IBM Design
IBM Design invited me to the 'Wild Ducks Playing Cards' anual talent showcase project. 'Wild Ducks' is an IBM code for designers - people who can't be tamed in their creative soul, and is also a reference to designer Paul Rand. I am the first designer from (and living in) Brazil invited for that project, and be sure I feel so much honoured for that.
Tools: Adobe Illustrator / Adobe Photoshop
Vinícius Sasso
Campinas, SP, BrazilWork Experience
- Senior UX Designer at State University of Campinas (Unicamp) (2023-2025)
- UX Lead/Designer at Robert Bosch (2022)
- UX Researcher at TCS - Tata Consultancy Services (2022)
- UI/UX Designer at IBM (2016-2021)
- 2016 and previous - Interaction Designer (e-Commerce) | Editorial Designer (Media & Communications) | Freelance Visual Designer/Ilustrator (Advertising, Communications) | Interaction Designer (Trainee) (Media and Communications)
Topics: Innovation, Creativity and The Human Experience
Education
- BA in Visual Design at Sao Paulo State University (Universidade Estadual Júlio de Mesquita Filho - Unesp), Bauru, SP - Brazil
- UX certification from Interaction Design Foundation (IDF)
Unique achievements
- The first designer/artist from (and resident in) Brazil with an entry showcased in the Wild Ducks Playing Cards global talent project by IBM Design.
Side projects
Part-time visual artist, musician, music producer.
Side projects page
I am also at:
